Via Veneto Group - Sewing life with fashion

Via Veneto Group: Pioneers in men's fashion market

Founded in 1975, the name Via Veneto is a tribute to a famous Avenue in Rome, Italy, considered the epicenter of men’s fashion.

Combining tradition with modernity, over the years, we have sought to innovate in our products to increasingly reach and meet the demands of the Brazilian market.

Brand holder:

6 big brands

+250 stores across the country

+4,000 employees

49 years of history

Missão

Visão

Valores

MISSION

Tradition and modernity, this is our quest, to meet the needs and demands of the market.

Innovation in collections offering the best in quality, comfort and sophistication.

More than developing and creating clothes for people with good taste, we present options for use for all occasions.

VISION

To be a company recognized for the quality of its products, differentiated service and style consultancy.

Committed to the elegance and comfort of its customers, with the goal of increasingly achieving excellence in the fashion segment like no other brand.

VALUES

Our values are based on respect and excellence in the treatment of our customers and employees, valuing honesty, quality, relationships and transparency, seeking a relationship of mutual trust and ethics above all.

We constantly seek to surpass ourselves in creating and innovating more sustainable products, understanding the importance of this principle integrated into our brand.

Via Veneto Group’s history

1975

On November 6^th, 1975, the first Via Veneto store was opened on Av. Pedroso de Moraes, in the city of Pinheiros. The name “VIA VENETO” was inspired by an important avenue in Rome, Italy, where everything happened in men’s fashion.

Due to the success of this store, the brand was invited to be part of the group of stores in the new Ibirapuera Mall, thus consolidating the Via Veneto brand.

1978

Mr. Carlos Antunes felt the need to create a new concept in men’s fashion and launched the LORD JOHN brand in the Ibirapuera and Morumbi Malls.

1982

With the success of these two brands, the urge for a 3rd brand was felt, thus creating VIA TORINO.

1985

Then became part of company the gentlemen. Ariovaldo Massi and Rui Antunes, contributing to the strengthening of the Via Veneto Group.

1988

With complete success, the BROOKSFIELD brand was opened at the Iguatemi Shopping Mall, with a specific collection for this new brand.

1990

The HARRY’S brand arrived at Iguatemi Mall to fill the market’s lack of youth and sports fashion. Due to the success of the Via Veneto, Brooksfield and Harry’s brands, the Lord John and Via Torino brands were replaced.

1999

Realizing the market’s need to offer a high standard of current products with the same quality as Brooksfield, the BROOKSFIELD JUNIOR brand was launched for the boys segment aged 2 to 16 years.

2011

Realizing the market’s need to offer a high standard of current products with the same quality as Brooksfield, the BROOKSFIELD JUNIOR brand was launched for the boys segment aged 2 to 16 years.

2016

Launch of the group’s first e-commerce, focusing on the Brooksfield Donna brand, bringing all the brand’s experience and sophistication, now to the online sales channel.

2019

The Via Veneto Group opened the first Loft Life Style store. A store with a different concept. A casual fashion style, reminiscent of the renewed vintage classic, aimed at the cool and elegant man.

2020

Launch of the group’s 2nd e-commerce, this time for Brooksfield. Right from the start, the full potential of the brand was explored, making life easier for all customers throughout Brazil.