Opened in 1975 and named in honor of the renowned. Via Veneto in Rome, our first store opened its doors on Rua Pedroso de Morais in São Paulo, quickly becoming a landmark in Brazilian men’s fashion.

With a clear focus on the classic and traditional man, Via Veneto expanded its presence to more than 60 stores throughout Brazil, always valuing quality and elegance. Over the years, the brand has been able to balance tradition and modernity, making innovative adjustments to its product lines to meet the growing demands of the national men’s market.

Motivated by the triad of elegance, quality and fair price, we not only develop men’s clothing, but also offer a wide range of products that complement the style of the contemporary man.

Today, with more than 60 stores across the country and part of an influential fashion group that owns five other brands, Via Veneto maintains its essence linked to the sophistication and elegance that Rome inspired in it.

The secret to our success has been our first-class tailoring, the true brand’s jewels of the crown, which offers products with differentiated fabrics and impeccable shapes for men of all styles.

This level of dedication has positioned us as pioneers in the menswear market.

Each line we create is meticulously designed to meet the needs of the modern man who does not compromise on quality and style. With this commitment to excellence, we offer a truly unique shopping experience and customer service.

Launched in 1988 at Iguatemi Mall in São Paulo, Brooksfield quickly established itself as one of the most influential menswear brands in Brazil.

We stand out for offering high quality products that range from classic clothing to footwear and accessories made with premium materials. In some of our stores, we even offer a tailor-made suit making service.

Our diverse range includes the best of men’s formal wear such as suits, tuxedos, shirts and shoes. But we also have a strong casual segment, available mainly in our online store, which includes t-shirts, polos, shorts and jeans.

We are proud of ourselves about our exclusive footwear and accessories section, which includes everything from belts and bags to suitcases and wallets.

Furthermore, we are an ambassador of Italian fashion in Brazil, being the largest seller of Ermenegildo Zegna factories in the world, second only to Zegna itself in Italy.

Today, with 120 stores spread across the country’s main cities and more than 4,000 employees, we continue to grow and strengthen our presence in the market.

Our focus remains on offering quality, excellent service and well-being to our customers, values that have positioned us as one of the most important brands in high-quality men’s fashion in Brazil.

Brooksfield is a Via Veneto Group company and we are proud of the brand’s DNA, which combines the best in raw materials and manufacturing to meet the needs of the majority of Brazilian men.

Founded in 1999, Brooksfield Junior brings the style and quality already recognized by Brooksfield to the youth universe.

Our comprehensive collection ranges from casual clothes like shorts, polos and t-shirts to full formal attire, ensuring elegance at parties and formal events.

We develop and manufacture our clothes with special attention to quality and comfort, essential elements for young people to make the most of life.

Our pieces are designed to dress boys aged 2 to 16, always with the same commitment to well-being and style.

Originating from the Via Veneto Group’s solid history of men’s brands — which includes Brooksfield, Via Veneto, Harrys and Brooksfield Jr — Brooksfield Donna emerged in 2009 to captivate the female universe with style and quality.

The brand quickly gained prominence in its segment, thanks to timeless collections and an exclusive mix of products suitable for different occasions.

The difference lies in our impeccable tailoring, which attracted and gained loyalty from a demanding and sophisticated female audience.

With 35 own stores and an online store that serves all of Brazil, Brooksfield Donna closely follows the transformations and achievements of contemporary women, who are increasingly growing in relevance and independence.

Our goal is to dress these women in all their facets, offering versatile options that combine elegance, quality and style. Discover the Brooksfield Donna collection and stand out with sophistication.

Born from the collaboration between the experience and vision of Carlos Antunes and the modern sophistication of Pedro Batista, LOFT is more than a brand: it is the maximum expression of the contemporary man who thinks “outside the box”.

Created to revolutionize the modern man’s lifestyle, LOFT offers a unique and exclusive experience, infusing originality and sophistication into everyday life.

Our approach to fashion is a balance between casual and renewed classic vintage, targeting the modern, sophisticated man who values both art and aesthetics in dressing.

The soft and neutral color palette of our contemporary clothing line finds inspiration in the black and white photographic records of artists such as Sebastião Salgado and German Lorca.

With LOFT, you not only wear fashion, but also experience a form of art. Situated at the intersection of art and commerce, our brand positions itself as the epicenter of contemporary fashion in the emerging new world that is approaching.

We understand fashion not just as a business, but as a way of transforming lives in the current, modern and futuristic context.

Launched in 1990, the Harry’s brand was established to meet the needs of men’s sport-chic fashion.

With a young and elegant style, the brand combines these concepts with the industry, offering sporty and youthful pieces, without compromising on quality and comfort.

The man who represents the brand is decisive, confident, vain, but also casual; he has charm and, above all, he likes to attract attention. This identity is reflected in the collections, which present a harmony of colors and lightness in combinations.

Differentiated polos, shirts, suits and ties, as well as carefully selected fabrics adapted to our tropical climate, make Harry’s fashion a style that allows men to feel at ease, whether wearing a suit or just a blazer.

Organic cotton, fabric with long fibers, linen, silk, cold wool and the famous Sondrio make up the range of exclusive materials used to make the clothes.

For over 24 years, Harrys has won over its audience by offering quality and exclusivity in pieces and materials, developed for a demanding public attentive to changes in style and quality standards.